Method 33 K. Jung’s Test – 16 associations

Step 1

Step 2

Step 3

Step 4

Main idea and its purpose

The Jung's 16 associations test, also known as the Word Association Test, is a psychological assessment tool developed by Carl Jung. In the test, the participant is presented with a list of words, and they are asked to respond with the first word or phrase that comes to mind in association with each word. The purpose of the test is to gain insight into the participant's thought patterns and mental processes, which can then be used to inform therapy, personal growth, and self-discovery. The test is often used in psychoanalytic and psychodynamic approaches to therapy, as well as in personality assessment and research

Scope of application, for example, when working with a group of a certain age and composition; in individual work, etc.

The test is used to explore the unconscious thoughts, feelings, and experiences of the participant, with the idea that their responses can reveal hidden aspects of their personality and psyche. This test is primarily intended as a problem solver that uses a map of associative connections and identifying destructive associations. It allows you to understand the true feelings you’re experiencing as well as desires, motivations, causes and then solutions to problems. The versatility of this method allow people to creatively solve problems in any area thus generate new strong creative solutions.

Application guidance

BASIC STEPS TO FOLLOW:
1. Formulate a problem requiring a solution or any topic that you would like to clarify. Try to concretize the question and label it with a succinct phrase or word. Write this word at the top of the sheet. Concentrate and think about the word you want to work with.
2. As soon as possible, without hesitation, enter in the left column all the associations that you have with a conceived word – any words, phrases, catchphrases.
3. Combine the obtained 16 associations into pairs: 1 and 2, 3 and 4, 5 and 6, etc. Fill in the second column by entering the associations that arise with the resulting pairs. Just feel that it is this word, and no other, that pops up from the subconscious as uniting this pair of words. Therefore, in the second column, you have 8 words.
4. Combine in pairs 8 received words and write down in the next third column 4 associations that arise in connection with each of the pairs. Now there will be 4 of them!
5. Do the same with the fourth column. Moreover, again combine the words and bring out the associations that arise for each of the 2 received pairs.
6. Finally in the fifth column, by combining the last two words, we have a final association.

The results of applying the method, for example, increasing the ability to go beyond standard solutions, etc.

As a result, you get a keyword – something that allows you to clarify the problem and find solutions. The last word is the key.

Instructions for combining creativity methods

1. Determine the goal
Determine why you want to use creative methods in your work and for whom, that is, what is the purpose, goals, meanings, audience, for whom it is happening.
2. Read
Read the description of the methods and recommendations for their use.
3. Choose
Choose those that best suit your purpose and tasks. When choosing methods, pay attention to the fact that they can be conditionally divided into several groups:● procedural, those that help answer the question HOW TO DO IT? How to optimize the process? How to do the process differently?● horizontal, those that answer the question WHO? WITH WHO? FOR WHOM? This is about the distribution of responsibility, and about clarifying the interests, association or for whom we are doing it.● vertical, those related to WHY? WHAT IS A PURPOSE? WHAT IS THE MAIN? It is about clarifying the hierarchy in the structure, the essence of the problem and its solution, what it consists of and what one wants to achieve.
4. Make it specific
Add the missing aspect to the vector. Depending on the task, one of the vectors will be the main one, and the other 2 will be auxiliary.● For example, you need to start the learning process in a different, new way: you choose the most suitable methods for your task and audience, and add methods for vertical and horizontal questions. This will add specificity towards the goal of this process and the distribution of tasks for everyone in the process, will help determine who and what it will be useful for. This creates a habit of thinking in different directions and structuring the process.● For example, the "Blooming Lotus" method allows you to determine the vertical vector, disassemble the problem into components, detail it by seeing the entire system of the problem at the same time, show the connections between different elements and find a solution for each element separately. If we add a horizontal and procedural layer of questions from the SCAMPER method, adding and concentrating on what is still missing, what can be added, what aspect has not yet been revealed, then we will get an even more complete picture and a solution that will cover the maximum fields of the same problem.

5. Сombine methods
Find and add polar aspects. You can combine methods that are more structural with playful ones based on the principle of combining polarities. This can make the process emotional but also structured at the same time. Yes, you can first choose the method that, in your opinion, is most suitable for your problem and task, then immediately determine the one that you would rather not use, which highlights the opposite sides. Moreover, your determined polarity can be conditional, that is, you yourself can determine what is polar in your case, what is the opposite. ● For example, if in one method there is a lot about the connections between elements, their detailed description, diving into the essence of details, then choosing a method that will consider the system of the problem from above, the whole whole, the system as a separate element in the environment around it, this will add scaling in finding a solution.
6. Application time
Different methods require different periods of time when applied. When combining methods, it is better to take this into account by adding a simpler and time-limited method to a method that is time-consuming and more difficult to use.
7. Calibrate the original purpose
During the whole process, calibrate from time to time with the original purpose, goals, meaning for what it all happens and for whom, because in the exciting creative space it can be easy to lose the axis on which the whole process should rest.
8. Experiment
Having created a combination of methods, it is important to experiment and be ready for changes and adaptation of the newly created to the needs, goals and tasks even more, because during the approbation we can just see the fact that was not taken into account. Here we can go back to points 4 and 5, adding aspects that are missing.● Note: try to feel the process, be present in it as much as possible, and allow imperfection and something spontaneous to arise, because the marker of novelty is your surprise, expansion of space and emergence of unexpected details, solutions, ideas.

Instructions for combining creativity methods

1. Determine the goal
Determine why you want to use creative methods in your work and for whom, that is, what is the purpose, goals, meanings, audience, for whom it is happening.
2. Read
Read the description of the methods and recommendations for their use.

5. Сombine methods
Find and add polar aspects. You can combine methods that are more structural with playful ones based on the principle of combining polarities. This can make the process emotional but also structured at the same time. Yes, you can first choose the method that, in your opinion, is most suitable for your problem and task, then immediately determine the one that you would rather not use, which highlights the opposite sides. Moreover, your determined polarity can be conditional, that is, you yourself can determine what is polar in your case, what is the opposite. ● For example, if in one method there is a lot about the connections between elements, their detailed description, diving into the essence of details, then choosing a method that will consider the system of the problem from above, the whole whole, the system as a separate element in the environment around it, this will add scaling in finding a solution.
6. Application time
Different methods require different periods of time when applied. When combining methods, it is better to take this into account by adding a simpler and time-limited method to a method that is time-consuming and more difficult to use.

3. Choose
Choose those that best suit your purpose and tasks. When choosing methods, pay attention to the fact that they can be conditionally divided into several groups:● procedural, those that help answer the question HOW TO DO IT? How to optimize the process? How to do the process differently?● horizontal, those that answer the question WHO? WITH WHO? FOR WHOM? This is about the distribution of responsibility, and about clarifying the interests, association or for whom we are doing it.● vertical, those related to WHY? WHAT IS A PURPOSE? WHAT IS THE MAIN? It is about clarifying the hierarchy in the structure, the essence of the problem and its solution, what it consists of and what one wants to achieve.
4. Make it specific
Add the missing aspect to the vector. Depending on the task, one of the vectors will be the main one, and the other 2 will be auxiliary.● For example, you need to start the learning process in a different, new way: you choose the most suitable methods for your task and audience, and add methods for vertical and horizontal questions. This will add specificity towards the goal of this process and the distribution of tasks for everyone in the process, will help determine who and what it will be useful for. This creates a habit of thinking in different directions and structuring the process.● For example, the "Blooming Lotus" method allows you to determine the vertical vector, disassemble the problem into components, detail it by seeing the entire system of the problem at the same time, show the connections between different elements and find a solution for each element separately. If we add a horizontal and procedural layer of questions from the SCAMPER method, adding and concentrating on what is still missing, what can be added, what aspect has not yet been revealed, then we will get an even more complete picture and a solution that will cover the maximum fields of the same problem.

7. Calibrate the original purpose
During the whole process, calibrate from time to time with the original purpose, goals, meaning for what it all happens and for whom, because in the exciting creative space it can be easy to lose the axis on which the whole process should rest.
8. Experiment
Having created a combination of methods, it is important to experiment and be ready for changes and adaptation of the newly created to the needs, goals and tasks even more, because during the approbation we can just see the fact that was not taken into account. Here we can go back to points 4 and 5, adding aspects that are missing.● Note: try to feel the process, be present in it as much as possible, and allow imperfection and something spontaneous to arise, because the marker of novelty is your surprise, expansion of space and emergence of unexpected details, solutions, ideas.

Desirable thinking

Instructions for combining creativity methods

Determine why you want to use creative methods in your work and for whom, that is, what is the purpose, goals, meanings, audience, for whom it is happening.

Read the description of the methods and recommendations for their use.

5. Сombine methods

6. Application time

Different methods require different periods of time when applied. When combining methods, it is better to take this into account by adding a simpler and time-limited method to a method that is time-consuming and more difficult to use.

7. Calibrate the original purpose

During the whole process, calibrate from time to time with the original purpose, goals, meaning for what it all happens and for whom, because in the exciting creative space it can be easy to lose the axis on which the whole process should rest.

8. Experiment

Instructions for combining creativity methods

Determine why you want to use creative methods in your work and for whom, that is, what is the purpose, goals, meanings, audience, for whom it is happening.

Read the description of the methods and recommendations for their use.

3. Choose

4. Make it specific

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