The method of fictional characters (Storytelling)

Main idea and its purpose

The method is based on the idea of narrative strategy, which argues that interpreting stories of everyday life leads thinkers to solve problems. Early reviews of the method are generally positive, but the team still needs to further assess the efficacy of the method through randomized controlled trials, which are currently underway.
Storytelling helps explain the interconnections among people in situations and settings, teaching broad lessons that engage real human beings. Listening engages people; and empathy is an essential and fundamental component in the process.
Stories generate questions and questions expand the breadth and depth of stories, leading to lots of innovative thoughts and ideas. Storytelling becomes an important tool for feedback, which is the basis of the iterative process of prototyping that lead to solutions. Stories and prototypes are intertwined, explaining and repositioning experiences through a multitude of potential interpretations, which allow researchers to test new solutions before committing exclusively to a particular policy, program, or service.

Application guidance: scope of application, for example, when working with a group of a certain age and composition; in individual work, etc.

When applying the method, it is important to take into account the composition, age of the audience and the goal that is important to achieve. It is better that the characters are more or less familiar. For example, if the goal is to add confidence, heroic images or well-known outstanding people are selected. If the goal is to add abilities to teamwork, then the characters are selected accordingly. In work groups, you can add fairy-tale heroes or characters from cartoons, this will change the atmosphere to a more relaxed one and create conditions for showing creativity in solving problems.
An important condition is the interaction of people in the image of heroes. They get to know each other, present themselves, appear as characters.

The results of applying the method, for example, increasing the ability to go beyond standard solutions, etc.

The method in a playful form provides an opportunity to go beyond one's own personal limitations or limiting beliefs. Acting on behalf of a fictional character, a person can express himself beyond his excessive shyness, fear or confidence that he is not capable of this and overcome previous negative experiences. The method can help in the development of necessary skills or character traits that are needed in life but were not previously developed. The method can also be used to develop an understanding of other cultures, people who are not like you, which will increase the ability to expand communications

Instructions for combining creativity methods

  • 1. Determine the goal

    Determine why you want to use creative methods in your work and for whom, that is, what is the purpose, goals, meanings, audience, for whom it is happening.

  • 2. Read

    Read the description of the methods and recommendations for their use.

  • 3. Choose

    Choose those that best suit your purpose and tasks. When choosing methods, pay attention to the fact that they can be conditionally divided into several groups:● procedural, those that help answer the question HOW TO DO IT? How to optimize the process? How to do the process differently?● horizontal, those that answer the question WHO? WITH WHO? FOR WHOM? This is about the distribution of responsibility, and about clarifying the interests, association or for whom we are doing it.● vertical, those related to WHY? WHAT IS A PURPOSE? WHAT IS THE MAIN? It is about clarifying the hierarchy in the structure, the essence of the problem and its solution, what it consists of and what one wants to achieve.

  • 4. Make it specific

    Add the missing aspect to the vector. Depending on the task, one of the vectors will be the main one, and the other 2 will be auxiliary.● For example, you need to start the learning process in a different, new way: you choose the most suitable methods for your task and audience, and add methods for vertical and horizontal questions. This will add specificity towards the goal of this process and the distribution of tasks for everyone in the process, will help determine who and what it will be useful for. This creates a habit of thinking in different directions and structuring the process.● For example, the "Blooming Lotus" method allows you to determine the vertical vector, disassemble the problem into components, detail it by seeing the entire system of the problem at the same time, show the connections between different elements and find a solution for each element separately. If we add a horizontal and procedural layer of questions from the SCAMPER method, adding and concentrating on what is still missing, what can be added, what aspect has not yet been revealed, then we will get an even more complete picture and a solution that will cover the maximum fields of the same problem.

  • 5. Сombine methods

    Find and add polar aspects. You can combine methods that are more structural with playful ones based on the principle of combining polarities. This can make the process emotional but also structured at the same time. Yes, you can first choose the method that, in your opinion, is most suitable for your problem and task, then immediately determine the one that you would rather not use, which highlights the opposite sides. Moreover, your determined polarity can be conditional, that is, you yourself can determine what is polar in your case, what is the opposite. ● For example, if in one method there is a lot about the connections between elements, their detailed description, diving into the essence of details, then choosing a method that will consider the system of the problem from above, the whole whole, the system as a separate element in the environment around it, this will add scaling in finding a solution.

  • 6. Application time

     Different methods require different periods of time when applied. When combining methods, it is better to take this into account by adding a simpler and time-limited method to a method that is time-consuming and more difficult to use.

  • 7. Calibrate the original purpose

    During the whole process, calibrate from time to time with the original purpose, goals, meaning for what it all happens and for whom, because in the exciting creative space it can be easy to lose the axis on which the whole process should rest.

  • 8. Experiment

    Having created a combination of methods, it is important to experiment and be ready for changes and adaptation of the newly created to the needs, goals and tasks even more, because during the approbation we can just see the fact that was not taken into account. Here we can go back to points 4 and 5, adding aspects that are missing.● Note: try to feel the process, be present in it as much as possible, and allow imperfection and something spontaneous to arise, because the marker of novelty is your surprise, expansion of space and emergence of unexpected details, solutions, ideas.

Instructions for combining creativity methods

  • 1. Determine the goal

    Determine why you want to use creative methods in your work and for whom, that is, what is the purpose, goals, meanings, audience, for whom it is happening.

  • 2. Read

    Read the description of the methods and recommendations for their use.

  • 5. Сombine methods

    Find and add polar aspects. You can combine methods that are more structural with playful ones based on the principle of combining polarities. This can make the process emotional but also structured at the same time. Yes, you can first choose the method that, in your opinion, is most suitable for your problem and task, then immediately determine the one that you would rather not use, which highlights the opposite sides. Moreover, your determined polarity can be conditional, that is, you yourself can determine what is polar in your case, what is the opposite. ● For example, if in one method there is a lot about the connections between elements, their detailed description, diving into the essence of details, then choosing a method that will consider the system of the problem from above, the whole whole, the system as a separate element in the environment around it, this will add scaling in finding a solution.

  • 6. Application time

    Different methods require different periods of time when applied. When combining methods, it is better to take this into account by adding a simpler and time-limited method to a method that is time-consuming and more difficult to use.

  • 3. Choose

    Choose those that best suit your purpose and tasks. When choosing methods, pay attention to the fact that they can be conditionally divided into several groups:● procedural, those that help answer the question HOW TO DO IT? How to optimize the process? How to do the process differently?● horizontal, those that answer the question WHO? WITH WHO? FOR WHOM? This is about the distribution of responsibility, and about clarifying the interests, association or for whom we are doing it.● vertical, those related to WHY? WHAT IS A PURPOSE? WHAT IS THE MAIN? It is about clarifying the hierarchy in the structure, the essence of the problem and its solution, what it consists of and what one wants to achieve.

  • 4. Make it specific

    Add the missing aspect to the vector. Depending on the task, one of the vectors will be the main one, and the other 2 will be auxiliary.● For example, you need to start the learning process in a different, new way: you choose the most suitable methods for your task and audience, and add methods for vertical and horizontal questions. This will add specificity towards the goal of this process and the distribution of tasks for everyone in the process, will help determine who and what it will be useful for. This creates a habit of thinking in different directions and structuring the process.● For example, the "Blooming Lotus" method allows you to determine the vertical vector, disassemble the problem into components, detail it by seeing the entire system of the problem at the same time, show the connections between different elements and find a solution for each element separately. If we add a horizontal and procedural layer of questions from the SCAMPER method, adding and concentrating on what is still missing, what can be added, what aspect has not yet been revealed, then we will get an even more complete picture and a solution that will cover the maximum fields of the same problem.

  • 7. Calibrate the original purpose

    During the whole process, calibrate from time to time with the original purpose, goals, meaning for what it all happens and for whom, because in the exciting creative space it can be easy to lose the axis on which the whole process should rest.

  • 8. Experiment

    Having created a combination of methods, it is important to experiment and be ready for changes and adaptation of the newly created to the needs, goals and tasks even more, because during the approbation we can just see the fact that was not taken into account. Here we can go back to points 4 and 5, adding aspects that are missing.● Note: try to feel the process, be present in it as much as possible, and allow imperfection and something spontaneous to arise, because the marker of novelty is your surprise, expansion of space and emergence of unexpected details, solutions, ideas.

Other methods of creativity activation

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Desirable thinking

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List of control questions

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The Phoenix Checklist

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SCAMPER

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The method of "Blooming Lotus"

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The method of fictional characters

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Freewriting

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Dream magazine

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K. Jung's test - 16 associations

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Koberg and Bagnell – „A Universal Traveller“

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Disney Creative Strategy 

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Game perception 

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"TRIZ"

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The method of inversion 

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Transform 

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The reframing matrix

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