Main idea and its purpose

The Reframing Matrix is a tool developed by Michael Morgan in 1993 with the aim to help people look at business problems from many different perspectives in order to generate more creative solutions.

Scope of application, for example, when working with a group of a certain age and composition; in individual work, etc.

Differences between perspectives will surely derive from people’s different experiences and hence different approaches to life: the steps in which this tool is divided are more efficient if developed between groups: once the matrix is filled you will have a complete scheme of your problem and you will be able to generate different solutions.

Application guidance

This tool can be applied in three steps:

Step 1: Draw the grid; Start by drawing a simple four-square grid but leave a space in the middle of the grid. Then, in the space, write down the problem that you want to explore.

Step 2: Decide on perspectives; Now, decide on four different perspectives to use in your matrix. An example can be the “4Ps Approach” (a brief explanation can be found here: The Reframing Matrix - Using Creative Perspectives to Solve Problems (mindtools.com))

Step 3: Brainstorm factors; The final step is to brainstorm factors related to your problem from each perspective, and to enter your findings in the appropriate quadrant of the matrix.

The results of applying the method, for example, increasing the ability to go beyond standard solutions, etc.

The matrix helps to put ourselves into these dissimilar minds imagining the ways that they would face the problem and exploring the possible solutions that they might suggest.

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