Main idea and its purpose
The SCAMPER Method helps you generate ideas for new products and services by encouraging you to ask seven different types of questions that help you understand how you can innovate and improve existing products, services, problems, and ideas. SCAMPER is surprisingly easy to use and very effective in innovation and ideation sessions.
SCAMPER refers to a series of thought provocations which help you to innovate on an existing product, service, or situation by looking through different lenses. There are seven provocation lenses in the SCAMPER method:
· Substitute
· Combine
· Adapt
· Modify (Also Magnify and Minify)
· Put to another use
· Eliminate
· RearrangeThe method is used to solve a problem or to create a new idea based on an existing one.
Application guidance: scope of application, for example, when working with a group of a certain age and composition; in individual work, etc.
To find a new solution, consistently answer the questions, which are divided into groups:SubstituteWhat and how can it be replaced?Component parts:· form· existing rules· colour, surface, sound· one part by another· name· destination· direction of application of the idea or product· process participantsFor this stage, associations in the direction of change, replace, switch places, release, etc. are suitable.Combine1. What parts of an object, product, service, idea can be combined with each other or with something else?2. Is it possible to combine the given task, problem, idea with something else?3. What can be combined to expand the scope of application?For this stage, associations in the direction - mix, mix, combine, connect, connect, etc. are suitable.Adapt1. What is your product, idea, problem similar to and are there analogues?2. Have you encountered something similar?3. What else can be done in this situation?4. What of the existing ones can be used to solve the problem?5. What existing ideas can be adapted to solve the problem?6. Is it possible to present your concept in a different context?Associations on the topic - evaluate, verify, rework, vary, borrow, modernize, copy, borrow, transform, adapt, etc.Modifiti (modification)What and how you can: - modify - expand - make it more efficient - can be easily repeated - to give existing ideas and concepts additional valueThe theme for the association is to increase efficiency, significance, intensity, strengthening, expanding, increasing, etc.Put to other uses1. How else can it be used?2. Is it possible to use it in another city, and not only where it was planned?3. How could another person, such as a child or an elderly person, use this idea?4. Is it possible to apply an existing idea by modifying it?Themes for associations: make it more convenient, accessible; process, manipulate, rearrange, extend, take advantage of, benefit from, etc.Eliminate (elimination, or reduction to a minimum)1. Is it possible to simplify the problem, the idea?2. What can be removed from the context without significant changes?3. Which condition is not mandatory?4. Is it possible to make an exception to the rules?5. Is it possible and necessary to divide the problem into several parts.6. Is it possible to give it a smaller volume?Themes for associations - reduce, simplify, exclude, ignore, clean up, etc.1. What order will be the most optimal?2. Are there interchangeable parts?3. Can the sequence of actions be different?4. Is it possible to change the places of cause and effect?5. Can positive and negative aspects be interchanged?6. What will happen if we consider the problem in reverse order?7. What will happen if you act in reverse?Themes for associations - turn, flip, rearrange, move, interrupt, delete, swap, reorganize, change, change, etc.An example of the application of the method can be McDonald's marketing. Over the course of its existence, the brand has consistently gone through all stages - from replacing the product to replacing the service order. And as we see, it continues to change.The method can be effectively used in existing organizations and for existing ideas to reorganize, change, and increase efficiency. It can be applied personally to change some actions, processes, to typical approaches to solving problems, to make it more interesting, relevant and more effective.
It can be used both independently and in a group. First, formulate a problem, an idea - what is available now.
The results of applying the method, for example, increasing the ability to go beyond standard solutions, etc.
The result of applying the method can be a change in the order of actions, a product, an idea, or the creation of changes to the rules. The main achievement of the application of the method is the emergence in the team or in an individual of the ability and desire for constant development through changes, along with changes in the surrounding world.
Choose a messenger:
Choose a messenger: