Main idea and its purpose
McKim introduced his students to a human-centered approach to design based on visual thinking that stressed imagining, sketching, and rapid prototyping over drafting, writing, and calculations. This method breaks you out of the mindset of language, which keeps you stuck in a certain way of seeing and expressing the world.
Scope of application, for example, when working with a group of a certain age and composition; in individual work, etc.
This method can be used by everyone. It will be especially attractive for children because of their passion for drawing, but using it can also have a positive impact on adults who do not often use illustrations instead of text.
Application guidance: scope of application, for example, when working with a group of a certain age and composition; in individual work, etc.
Rather than just watching images float by, thinking visually involves working to:
- Brainstorm abstract ideas by laying them out graphically.
- Consciously create a new picture to help connect others.
- Manipulate imagery to better organize and reflect the information it’s meant to project.
The results of applying the method, for example, increasing the ability to go beyond standard solutions, etc.
Visual thinking uses both sides of your brain – both the logical left hemisphere and the more creative right hemisphere – giving you greater mental horsepower to generate productive solutions for yourself and other people.
Choose a messenger:
Choose a messenger: