And what if? (Edward de Bono, Paul Sloane)

Main idea and its purpose

"What if…?" The technique is based on the study of thinking, which has been a basic element of philosophical methodology since classical antiquity.
Aristotle used thought experiments for argumentative persuasion. In 1811, Ernst Mach introduced the word "thought experiment" (or the use of speculative hypotheses in solving philosophical problems. Artistic experiments in philosophy are mainly tools of the imagination.
The technique of lateral thinking, which was first presented in 1967 by E. de Bono, consists in writing down all the dominant ideas that apply to a particular situation and then deliberately challenging them.
Edward de Bono suggested having three options for answering questions: yes, no, and "po" (possibly)
This technique can be useful in the creative arts, where whimsical "what if" questions can spark innovative ideas and lead to new ideas and wonderful new discoveries.
It's a lateral thinking technique that helps us explore possibilities while challenging assumptions.
The question "What if?" it is a very effective process of activating creative critical thinking that allows an individual or team to question possible outcomes.
This technique is also useful for evaluating attempts to do something new or different or to find a hitherto untested solution to a problem.

Application guidance: scope of application, for example, when working with a group of a certain age and composition; in individual work, etc.

1. Formulate a question or problem for consideration in the group.
2. Each member of the group writes down 3-5 funny, provocative, or fantasy questions on a separate piece of paper for 3-5 minutes. For example: If aliens join us? If there was even one superman among us? What if everyone had superpowers?
It is important that the questions are related to optimistic and pessimistic, realistic and fantastic options for the development of events
3. All questions are collected in a pile and one by one are voiced in the group for joint consideration. The most interesting answer options and ideas are recorded.
4. It is important all the time to generate new ideas for development in solving the problem after answering the questions.
5. Connect the problem or current situation with the answers to the questions.
5. Next, it is important to conduct a general analysis of ideas and identify those that will help solve the problem and look at the situation from a new angle.

The results of applying the method, for example, increasing the ability to go beyond standard solutions, etc.

The method helps to look at the problem from a new and unexpected angle by creating provocative models of the development of the situation. The result of the implementation of the method is the change of existing thinking models in solving the problem, due to the creation of new algorithms.

Instructions for combining creativity methods

  • 1. Determine the goal

    Determine why you want to use creative methods in your work and for whom, that is, what is the purpose, goals, meanings, audience, for whom it is happening.

  • 2. Read

    Read the description of the methods and recommendations for their use.

  • 3. Choose

    Choose those that best suit your purpose and tasks. When choosing methods, pay attention to the fact that they can be conditionally divided into several groups:● procedural, those that help answer the question HOW TO DO IT? How to optimize the process? How to do the process differently?● horizontal, those that answer the question WHO? WITH WHO? FOR WHOM? This is about the distribution of responsibility, and about clarifying the interests, association or for whom we are doing it.● vertical, those related to WHY? WHAT IS A PURPOSE? WHAT IS THE MAIN? It is about clarifying the hierarchy in the structure, the essence of the problem and its solution, what it consists of and what one wants to achieve.

  • 4. Make it specific

    Add the missing aspect to the vector. Depending on the task, one of the vectors will be the main one, and the other 2 will be auxiliary.● For example, you need to start the learning process in a different, new way: you choose the most suitable methods for your task and audience, and add methods for vertical and horizontal questions. This will add specificity towards the goal of this process and the distribution of tasks for everyone in the process, will help determine who and what it will be useful for. This creates a habit of thinking in different directions and structuring the process.● For example, the "Blooming Lotus" method allows you to determine the vertical vector, disassemble the problem into components, detail it by seeing the entire system of the problem at the same time, show the connections between different elements and find a solution for each element separately. If we add a horizontal and procedural layer of questions from the SCAMPER method, adding and concentrating on what is still missing, what can be added, what aspect has not yet been revealed, then we will get an even more complete picture and a solution that will cover the maximum fields of the same problem.

  • 5. Сombine methods

    Find and add polar aspects. You can combine methods that are more structural with playful ones based on the principle of combining polarities. This can make the process emotional but also structured at the same time. Yes, you can first choose the method that, in your opinion, is most suitable for your problem and task, then immediately determine the one that you would rather not use, which highlights the opposite sides. Moreover, your determined polarity can be conditional, that is, you yourself can determine what is polar in your case, what is the opposite. ● For example, if in one method there is a lot about the connections between elements, their detailed description, diving into the essence of details, then choosing a method that will consider the system of the problem from above, the whole whole, the system as a separate element in the environment around it, this will add scaling in finding a solution.

  • 6. Application time

     Different methods require different periods of time when applied. When combining methods, it is better to take this into account by adding a simpler and time-limited method to a method that is time-consuming and more difficult to use.

  • 7. Calibrate the original purpose

    During the whole process, calibrate from time to time with the original purpose, goals, meaning for what it all happens and for whom, because in the exciting creative space it can be easy to lose the axis on which the whole process should rest.

  • 8. Experiment

    Having created a combination of methods, it is important to experiment and be ready for changes and adaptation of the newly created to the needs, goals and tasks even more, because during the approbation we can just see the fact that was not taken into account. Here we can go back to points 4 and 5, adding aspects that are missing.● Note: try to feel the process, be present in it as much as possible, and allow imperfection and something spontaneous to arise, because the marker of novelty is your surprise, expansion of space and emergence of unexpected details, solutions, ideas.

Instructions for combining creativity methods

  • 1. Determine the goal

    Determine why you want to use creative methods in your work and for whom, that is, what is the purpose, goals, meanings, audience, for whom it is happening.

  • 2. Read

    Read the description of the methods and recommendations for their use.

  • 5. Сombine methods

    Find and add polar aspects. You can combine methods that are more structural with playful ones based on the principle of combining polarities. This can make the process emotional but also structured at the same time. Yes, you can first choose the method that, in your opinion, is most suitable for your problem and task, then immediately determine the one that you would rather not use, which highlights the opposite sides. Moreover, your determined polarity can be conditional, that is, you yourself can determine what is polar in your case, what is the opposite. ● For example, if in one method there is a lot about the connections between elements, their detailed description, diving into the essence of details, then choosing a method that will consider the system of the problem from above, the whole whole, the system as a separate element in the environment around it, this will add scaling in finding a solution.

  • 6. Application time

    Different methods require different periods of time when applied. When combining methods, it is better to take this into account by adding a simpler and time-limited method to a method that is time-consuming and more difficult to use.

  • 3. Choose

    Choose those that best suit your purpose and tasks. When choosing methods, pay attention to the fact that they can be conditionally divided into several groups:● procedural, those that help answer the question HOW TO DO IT? How to optimize the process? How to do the process differently?● horizontal, those that answer the question WHO? WITH WHO? FOR WHOM? This is about the distribution of responsibility, and about clarifying the interests, association or for whom we are doing it.● vertical, those related to WHY? WHAT IS A PURPOSE? WHAT IS THE MAIN? It is about clarifying the hierarchy in the structure, the essence of the problem and its solution, what it consists of and what one wants to achieve.

  • 4. Make it specific

    Add the missing aspect to the vector. Depending on the task, one of the vectors will be the main one, and the other 2 will be auxiliary.● For example, you need to start the learning process in a different, new way: you choose the most suitable methods for your task and audience, and add methods for vertical and horizontal questions. This will add specificity towards the goal of this process and the distribution of tasks for everyone in the process, will help determine who and what it will be useful for. This creates a habit of thinking in different directions and structuring the process.● For example, the "Blooming Lotus" method allows you to determine the vertical vector, disassemble the problem into components, detail it by seeing the entire system of the problem at the same time, show the connections between different elements and find a solution for each element separately. If we add a horizontal and procedural layer of questions from the SCAMPER method, adding and concentrating on what is still missing, what can be added, what aspect has not yet been revealed, then we will get an even more complete picture and a solution that will cover the maximum fields of the same problem.

  • 7. Calibrate the original purpose

    During the whole process, calibrate from time to time with the original purpose, goals, meaning for what it all happens and for whom, because in the exciting creative space it can be easy to lose the axis on which the whole process should rest.

  • 8. Experiment

    Having created a combination of methods, it is important to experiment and be ready for changes and adaptation of the newly created to the needs, goals and tasks even more, because during the approbation we can just see the fact that was not taken into account. Here we can go back to points 4 and 5, adding aspects that are missing.● Note: try to feel the process, be present in it as much as possible, and allow imperfection and something spontaneous to arise, because the marker of novelty is your surprise, expansion of space and emergence of unexpected details, solutions, ideas.

Other methods of creativity activation

Illustration

Desirable thinking

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List of control questions

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The Phoenix Checklist

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SCAMPER

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The method of "Blooming Lotus"

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The method of fictional characters

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Freewriting

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Dream magazine

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K. Jung's test - 16 associations

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Koberg and Bagnell – „A Universal Traveller“

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Disney Creative Strategy 

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Game perception 

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"TRIZ"

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The method of inversion 

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Transform 

Illustration

The reframing matrix

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